Blog

  • Top Social Media (Twitter) Influencers in Kenya You Should Engage Today

    felix avatar Felix Cheruiyot on December 3rd, 2018

    Influencer marketing is a form of marketing where influencial people act as products ambassadors and recommend products to the consumers. Brands orients marketing activities around these influencers. Social media influencing in Kenya has come a long way. Granted, the trade has its ups and downs, with so many influencers standing the test of time ...

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  • How small businesses can effectively use Artificial Intelligence to boost their sales

    felix avatar Felix Cheruiyot on December 3rd, 2018

    Just like the top brands, small businesses too can use technologies like Artificial Intelligence (AI) to optimize their social selling activities. Maintaining a consistent and effective online business can be a challenge especially for small businesses that don’t have adequate infrastructure and resource.

    In this post, we are going to look at four ...

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  • How to create Facebook ads that convert through story telling

    moses avatar Moses Korir on November 20th, 2018

    Who doesn’t love a good story? Granted, a good story can give the illusion of time moving faster, just like music does. Anyway, storytelling through sequencing is the new digital marketing trend on social media.

    In this discussion, we’ll uncover the value of storytelling while running Facebook ad campaigns. Storytelling sells but ...

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  • WhatsApp Marketing: 6 Best Practices for selling products on WhatsApp

    felix avatar Felix Cheruiyot on November 17th, 2018

    You probably don’t know this, but there’s a second reason why mobile messaging apps like WhatsApp, Facebook Messenger, and Telegram are super popular these days. Apart from the fact that they are free and fun to use, they are fantastic for business.

    It’s close to limitless what these apps can do ...

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  • Top 4 Effective Digital Marketing Strategies That Actually Work

    felix avatar Felix Cheruiyot on November 17th, 2018

    At this day and age, you’re not in business if you don’t have an online presence. Why? We rely on the internet for research.

    That means if your business is not online and your competition is, chances are you’re losing an incredible number of customers to your competition.

    However, having an ...

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  • Top 5 Must-Have Marketing Tools for an Online Business in Kenya

    felix avatar Felix Cheruiyot on November 17th, 2018

    Marketing is imperial for any business, big or small; old or new. Most startups fail, but the few that survive and go on to tell their success story did the right things. Marketing, among many other factors, is part of their story.

    But we all need tools to make work easier, including marketing. Marketing ...

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  • How To Create Facebook Advert, Including How to Pay with MPesa

    felix avatar Felix Cheruiyot on November 12th, 2018

    I think by now you already know if you want to increase the audience of your Facebook posts you need to do more than just getting people to share your post. More often than not you’ll need Facebook to do the hard work for you.

    Start getting real traffic.

    As of June 30 ...

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  • 3 Common Challenges and Solutions for Businesses on Facebook

    felix avatar Felix Cheruiyot on November 12th, 2018

    Marketing a business on Facebook sounds easy, until you actually start doing it. It’s a well-known fact that marketing a business on Facebook goes beyond just sponsoring your ads and letting them fly.

    If you don’t believe me, here are a few things you should probably know about advertising on Facebook.

    • An ...
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  • We’ve got exciting news – BiasharaBot is now TalkLift + Leapfrog Ventures partnership

    felix avatar Felix Cheruiyot on October 2nd, 2018

    BiasharaBot is now TalkLift!

    We created BiasharaBot with the goal of helping small and medium sized businesses to sell on social media in professional way and increase revenue. We have helped more than fifty businesses take over one thousands orders and aid in successful deliveries to their customers.

    During our interaction with our customers ...

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  • How TalkLift integrates with WhatsApp for Business API

    moses avatar Moses Korir on August 21st, 2018

    Early this month, WhatsApp launched WhatsApp Business API which allows businesses to communicate with their customers in a simple, secure and reliable way. It will allow businesses to send information like appointment reminders, shipping info, or event tickets to their customers.

    Opening up of WhatsApp API is a big deal in Africa where WhatsApp ...

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  • How connecting Office 365 with Artificial Intelligence can put you ahead of the competition

    felix avatar Felix Cheruiyot on July 28th, 2018

    Office 365 has found its place in modern business, both small and big have integrated the solution into their day to day operations. Most business use the solution to enhance collaboration among teams, documents management and most important in customer relations.

    The Customer experience team here at TalkLift would like to have a deep ...

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  • What is Omni-channel Customer Experience?

    moses avatar Moses Korir on July 25th, 2018

    Omni-channel experience is a multi-channel approach to sales, marketing and customer service that seeks an integrated and seamless customer experience no matter which channel the customer uses to reach out to the business. It also seeks to create a consistent shopping experience whether the customer is shopping online from a desktop or mobile device ...

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  • Five Benefits of having a live chat on your website

    moses avatar Moses Korir on July 23rd, 2018

    Many business spend a lot of resources driving traffic to their website yet end up losing opportunity to convert these potential customers since they lack a chat tool to engage on a one on one chat with the website visitor.

    Some businesses have yet to implement the chat live on their website because they ...

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