How small businesses can effectively use Artificial Intelligence to boost their sales

How small businesses can effectively use Artificial Intelligence to boost their sales
felix avatar Felix Cheruiyot on December 3rd, 2018

Maintaining a consistent and effective online business can be a challenge, especially for small businesses and startups that don’t have adequate infrastructure and resource.

Talklift gives small businesses the opportunity to use Artificial Intelligence(AI) in the form of chatbots, to optimize their social selling activities.

In this post, we are going to look at four ways a small business like yours can serve their customers better. Hopefully, after reading this post you’ll be inspired to rethink your sales process.

So, Why Chatbots?

The rise of chatting apps like Facebook Messenger, WhatsApp, and Slack, has made the use of chatbots very popular. Businesses want to find ways to deliver their messages and services in the place that the consumers are, which is on chat platforms. Chatbots give them a way to do this.

Why Talklift?

Talklift allows you to build your brand chatbot easily with ZERO knowledge of coding, and without having to download ANOTHER (heavy) app on your device. Sounds easy as pie right?

Here are a few things our chatbot can do for your business:

  • Growing your contact list. It asks users in your workflow for their phone numbers or emails.
  • It answers frequently asked questions e.g it can find supported delivery locations, facilitate a payment process done by a user etc.
  • It understands customer preferences and relays them back to you.

To build an effective chatbot, you must have a clear objective i.e what you want to accomplish using the chatbot.

This will help you in formulating your user journey and provide a good way of measuring success.

Using Chatbots to create great content

In this day and age of viral content and click bait, creating organic content with a good engagement rate can be a challenge.

Modern Artificial Intelligence algorithms allow businesses to analyze and improve their content based on data from previous posts that did well.

At TalkLift, we analyze content from social media and we use this to gauge the similarity of different content, and we are able to provide insights into how a particular campaign will perform.

This is applicable to both organic and promoted content. Beating the competition is not easy, and AI helps you in crafting content that the users can relate to and engage more with your business.

Instant Messaging

In today’s world, consumers demand accurate and faster response to questions.

Businesses that offer quick and effective customer support will always win over those that wait too long to take any action. The customer should always come first.

Top businesses like eBay and financial institutions like Bank Of America have already incorporated the use of chatbots powered by Artificial Intelligence into their customer support and sales process.

Customer Segmentation

Collected data from different touchpoints can provide better insight into your audience. You can still use chatbots in running surveys and collecting KYC for building your customers’ persona database.

With a strong persona database, a business can offer a more personalized service to their customers. According to this study, personalized content tends to be 80% more effective than ‘unpersonalized’ content.

With the help of AI, marketers are able to optimize their social media campaigns, segment customers, and send appropriate content. This strategy has proved to be a greater return on investment.

Product Recommendation

With a good persona database of your audience, product recommendation gets easier.

A business can recommend product based on customer demographics, interest and almost on a real-time basis. This can be done through various channels like email, social media, and SMS.

As a small business, you can leverage data from interactions on your social media pages like Facebook pages.

TalkLift platform helps in converting simple interactions like comments and likes into data that you can leverage in future for advert placement and in recommending new products. Trust us, that’s some vital information you will need in your corner.

E-commerce companies with enough data use AI to optimize their customer journey by recommending the right products, make products discovery simple with a single aim of increasing conversion rate.

Small businesses can also get the most out of the data they have without the need to hire a data analyst to do the same by using the available tools in the market.

Conclusion

We hope you enjoyed reading our article and picked up a few tips. Please let us know how we can help in improving your sales process with the help of data, Artificial Intelligence, and Machine Learning.

Also, subscribe to our newsletter for more insightful content and ideas on how to improve your social media sales. We’re always happy to create more content tailored for you!

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