How TalkLift integrates with WhatsApp for Business API
Early this month, WhatsApp launched WhatsApp Business API which allows businesses to communicate with their customers in a simple, secure and reliable way. It will allow businesses to send information like appointment reminders, shipping info, or event tickets to their customers.
Opening up of WhatsApp API is a big deal in Africa where WhatsApp is the most popular messaging app. Globally, WhatsApp has 1.5 billion active users per month, while in Africa there are 191 million social media active users according to a report by global digital agencies, We Are Social and Hootsuite. This is a huge opportunity for any business to target these users and market its products to.
Source: We Are Social 2018
This provides an opportunity to companies like TalkLift to help businesses manage all their sales and marketing efforts from different channels on a single dashboard. From the dashboard you can send rich messages like video, images, attachments about your product offering to customer’s WhatsApp number and manage all conversation thereafter. This also provides an opportunity to automate some the sales process by allowing chatbot to assist customers complete the sales process.
Facebook, the parent company of WhatsApp is rolling out a ads feature which allow users to click to chat button which directs them to WhatsApp where they can quickly contact the business. This is critical in allowing customers to inquire about products from businesses using their favourite mode of communication.
Although access to WhatsApp API is being restricted to few companies at the moment, we are confident that it shall be made public soon. In case you want to be informed when WhatsApp API becomes public, please fill out this form.