WhatsApp Marketing: 6 Best Practices for selling products on WhatsApp
You probably don’t know this, but there’s a second reason why mobile messaging apps like WhatsApp, Facebook Messenger, and Telegram are super popular these days. Apart from the fact that they are free and fun to use, they are fantastic for business.
It’s close to limitless what these apps can do. WhatsApp is arguably the most popular with some 1.5 billion people currently using it. Here are some of the best practices to follow while doing business in Kenya on this ever popular messaging app.
1. Use WhatsApp Business (if you’re not already using it)
It’s always recommended to separate personal life and work. Phones take up the lion’s share of our awake-time. WhatsApp for business helps you properly manage conversations with your customers in an effective manner.
The app is packed with business-friendly features like
- Automated and Personalized Messages,
- Service Updates
- Sales and payments link creation and sharing
- Business statistics summaries
- Inbuilt promotion tools and so on
Do that, and you’ll reach out to your fair share of the 12 million active monthly WhatsApp users in Kenya.
2. Use exciting and attractive promotional photos and videos
We all hate reading lengthy posts unless we really need to. That’s why video marketing in business is the future. Some say you have 2 minutes to convince an average user to read your ad, and 15 seconds to convince them to buy what you’re selling. So you need to give your promotional content the best chance of making an impact at the shortest time possible.
3. Create Broadcast Lists
Let’s say you’re selling makeup and beauty products. It’s obvious you won’t need a male and kids’ audience in your broadcast list. WhatsApp Business makes it easier to create a broadcast list that targets the specific demographics and market segment effectively. Advertising to just about anyone in your contact list just won’t cut it.
4. Be ‘extra’ Interactive
Customers want to feel valued, especially when they require instant feedback. That’s where the Group Chat feature comes in handy. You’ll get instant feedback all the while communicating offers, new products or services, and promotional information.
Being extra interactive doesn’t mean blowing up and bombarding your audience with endless messages. The secret is knowing when to reach out, to whom and knowing what to say.
5. Offer something extra
In business, they call it leveraging or pivoting. We call it caring about your customers. As mentioned earlier, customers want to feel loved and appreciated. One of the most effective ways of doing that is offering them something that no one else is willing or able to do.
It could be free shipping, customer service, free consultation, and offers, depending on what works for your business. Customers will feel more comfortable buying from you if they know you’re always on WhatsApp if they need something clarified fast.
6. WhatsApp Statuses Daily
This feature was rolled out just the other day, and it became an instant hit. When users on WhatsApp don’t want to engage others on chat, they’ll view statuses.
That’s a golden opportunity to reach out to an audience that does not restrict WhatsApp use to messaging only. It’s an awesome feature to use while doing special promotions and flash sales with a limited time span.
Are you already using WhatsApp for business? It’s an effective way to do business online. Talk to us, and we’ll let you know an even better and more effective way of reaching out to your customers.
The truth is, not everything works for everyone. But one thing is for sure, there’s what’s proven to work, and we have the inside scoop. Reaching out to your customers can be easy if you know what to do, especially if you have an online presence.