Why You Should Be Using Facebook Ads Right Now
Ads, in general, are meant to connect a business to its customers, which benefits both parties.
As an advertiser, you should take advantage of every opportunity to market your business.
Facebook has been around for quite a while, so this may or may not be the first time you’re hearing about Facebook Ads.
Either way, I’m here to tell you why Facebook Ads are awesome, and why you need to start using them ASAP!
Drumroll….Facebook has more than 1.5 billion DAILY active users
With those kinds of numbers, you can find whatever kind of audience you want to target on Facebook.
Your potential customers probably spend most of the day on Facebook too, so if there’s a place to target them, that would be it.
Sadly, you can’t depend solely on organic reach
These days, even if you have a business Facebook page, you can’t guarantee that your page fans will see your business page. That’s why so many pages are resorting to viral and controversial content to bring attention to their pages.
For years, Facebook has been allowing fewer business pages to show in people’s news feeds, because people want entertainment on their feeds, not ads from business pages.
If you want to market on Facebook now, you need to use Facebook Ads to increase your discoverability.
They help build your contact list
Using Facebook Ads with chatbots will give a great boost to your already awesome marketing strategy.
With our Talklift platform, you can use have click-to-messenger ads.
You can use call-to-action buttons on your advertisement that lead your potential customers to a conversation with a chatbot on Facebook Messenger.
The bot can tell them more about your business, and even try to convert them into a customer.
When people engage with a chatbot on messenger, Talklift identifies them as a warm lead, and adds them to a messenger contact list, where you can send them more content about your business in the future.
Facebook advertising is budget friendly
If you’re measuring cost per click (CPC), Facebook advertising costs on average about $0.27 per click.
It would cost you about $5 to reach 1,000 people with a Facebook Ad. I’m pretty sure you would need to spend more to target the same numbers in traditional media.
And as you save on advertising costs, you can now focus more funds on other areas of business development.
You might also be interested in our article about how to create a Facebook ad, and pay for it via M-PESA.
Facebook gives you tools that optimize your experience as an advertiser
You can also check out this article from Neil Patel. He talks about some hidden tools on Facebook Ads manager which you can use to measure your ad's engagement.
You can see the number of people who have seen your ad, and how they reacted to it.
You can also see website conversions, leads, purchases, searches, content views etc.
This information is what helps you up your advertising game.
More traffic to your website/landing pages
This is probably the biggest reason why businesses choose to use Facebook Ads. They want people to come to their pages or blogs and see their content or buy their products.
You can choose what you want your ad to accomplish, and if you want website visits(website click campaigns), the ad will have the option to direct users to your website.
Your content will reach more people
You may have great content, but it doesn’t count if
- It’s not reaching a large group of people
- Even fewer people are reacting to it
Facebook ads lead people to your landing pages, which means more people will view your content, and in the process find out more about your business.
You can choose which audience to target
Facebook allows you to put your ads in front of people who actually want to see them.
You can create a custom audience that fits the audience you imagine using your product. You can use this custom audience as your launching pad to nurture leads and increase conversions.
You can create your custom audience based on gender, education, job category, interests, purchase behavior etc
You can make changes to your ad while it's still running
We all know this is impossible with radio, tv and print ads.
You just put the ad out and live with the outcome, good or bad.
But with all the tools that Facebook gives you to analyze your ad’s performance, you get to see whether it’s having the desired effect.
If it’s not, you can make adjustments to it to improve conversions.
They build brand awareness
Facebook ads help you get the word out about your business and products.
They also expose your business to a large network of people you never thought could be interested in your product(s).
Your potential customers could be somewhere on the other side of Facebook, and you’ll never know until you post an ad that leads them to your product.
Facebook advertising is mobile
Almost everyone has a Facebook app on their phone now. This means they have access to Facebook ads wherever they go and can see them at any moment, as long as they have an internet connection.
This is unlike traditional advertising(e.g television where you have to target your audience at specific times when you know they are tuned in.
But with Facebook ads, you can target your audience whenever, because they’re always on their phones and/or scrolling through Facebook.
Your competitors are using Facebook Ads
It’s hard to hear, but they are.
And you’re giving them an edge over you by not using Facebook ads
Are you using Facebook Ads for your business yet? Using chatbots with your Facebook ads provides a world of possibilities for successful advertising and marketing.
Contact us today and we'll help you set up a chatbot for your business or advertisement.
Did you know we also offer a FREE 14 day trial? Just click here to find out more!
You can also leave a comment or question in the comment section below. We're always happy to hear from you!